2018 Winter Olympics Opening Ceremony Suffer a Slight Drop in Ratings

How could this be? Well, it seems to be a multitude of reasons that caused the Opening Ceremony’s ratings to underperform. Starting off the drop in ratings was around 12% when compared to the Opening Ceremony of the 2014 Sochi Olympics, which is just enough to be concerned. Friday night’s proceedings still actually garnered around 27.8 million people to watch, which does sound impressive, but it turns out that the 2018 Winter Olympic Opening Ceremony ranks as the 11th most watched Opening Ceremony since these games were first televised ( but it beat out Rio’s 2016 games though).

Many people are stating that this drop in viewership is because of later showings and no real substance. For those unaware, the feed we got here in America was actually purposefully delayed to Friday night, even though the actual ceremony took place around 7AM Thursday Morning. A majority of people who want to see all the Olympic action live probably already saw the posts on social media from the athletes themselves. Also, American audiences just want to see the games. For a growing number of people, the Opening Ceremony is seen as staged Pageantry that isn’t fun or entertaining.

What will this mean for the Olympics in the future? Only time will tell.

Until Next Time, Alt Rock On!

-Corey

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