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He rides and he rides: Iggy Pop stars in new commercial for Unagi electric scooters

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The Godfather of Punk’s got a new set of wheels.

Iggy Pop stars in a pair of new ads for the electric scooter company Unagi. One clip finds the “Lust for Life” rocker riding his scooter while suggesting “Maybe the should rename it Un-Iggy” as The Stooges‘ “Down on the Street” plays in the background. In the other, Pop posits that Unagi scooters allow you to “experience euphoria without the psychedelics.”

“Like Iggy, Unagi values personal freedom and individuality,” says Unagi founder and CEO David Hyman. “That’s why we built the ideal personal liberation device with our Model 1 e-scooter.”

“As a challenger brand, Iggy represents the spirit of Unagi,” Hyman adds. “We’re happy to debut this campaign as part of an ongoing collaboration.”

By the way, Pop isn’t the only musician you’ll see riding an Unagi. Billie Eilish previously collaborated with the company to create her own custom scooter.

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