Mod Sun has premiered the video for his latest single, “Rich Kids Ruin Everything.”
The clip finds the “Flames” rocker with a group of friends in an empty parking lot as they perform an elaborately choreographed dance with shopping carts. You can watch it now streaming on YouTube.
“A shopping cart represents the perfect duality of consumerism and people with nothing,” Mod says. “For this song, I wanted to make an art piece instead of a narrative.”
“We see so much of the same thing in videos lately,” he adds. “My goal is always to push the boundaries of not repeating myself. I’ve never had a video with dancing and choreography before and I think this is the perfect song for it.”
“Rich Kids Ruin Everything” dropped last week. It’s the lead single off Mod’s follow-up album to 2021’s Internet Killed the Rockstar, which features the Avril Lavigne collaboration, “Flames.”
(Video contains uncensored profanity.)
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